Dr. Squatch is doubling down on its mission to untame modern manhood. Fresh off the launch of the Manlandia campaign, Dr. Squatch is giving one man $100,000 to live out his most gloriously manly fantasy.

John Ludeke, SVP of Global Marketing at Dr. Squatch, commented, 

“Manlandia is about reminding guys that it’s okay to dream about more than the daily grind and to explore the things that provide them with passion and inspiration. This challenge is a way for us to put real money behind that belief and empower one guy to go all in and live more boldly, whatever that means for him.”

Starting today, fans can submit their Manlandia dream by first uploading a short video or photo, explaining what they’d do with the money. 

After submitting, participants must share their entry on social media, tagging @DrSquatch. The brand will put the most compelling entries up for public vote. 

The top five finalists will advance to the final round, where the Board of Manlandia will select the winner.

Whether it’s trekking to Antarctica, launching a comic book empire, or finally disappearing into the wild to pen the next great American novel, Dr. Squatch is bringing Manlandia’s “Yes, You Man” rallying cry from the screen to real life for one lucky dude. 

The challenge is the next step in making Manlandia real and creating a way to break guys out of the beige routine by funding the kind of bold, wild dreams that the world was built for.

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